||0 of 0 people found the following review helpful.| Just Great|By Krasi P. K.|This book is 19-years-old, but the chapters provide good perspectives on organizational creativity. Cameron Ford is one of the leading researchers on organizational creativity, so it's good to listen to him. He is also a good writer. Although the books needs updating, it is still a good read.
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
[PDF.nq13] Creative Action in Organizations: Ivory Tower Visions and Real World Voices Rating: 4.73 (787 Votes)
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