Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms.
In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: in...
[PDF.lt38] Media Economics (Key Concerns in Media Studies) Rating: 3.77 (640 Votes)
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You can specify the type of files you want, for your device.Media Economics (Key Concerns in Media Studies) | Stuart Cunningham, Terry Flew, Adam Swift. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
