||1 of 1 people found the following review helpful.| One Star|By JB|This is an outdated book on old school media not relevant in today's market.|1 of 2 people found the following review helpful.| Covers the subject of media sales completely|By Claude Whitacre author|This is more of a textbook than a book on the ins and outs of selling. You read about the different types of media
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
[PDF.il76] Media Selling: Television, Print, Internet, Radio Rating: 4.83 (790 Votes)
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You easily download any file type for your device.Media Selling: Television, Print, Internet, Radio | Charles Warner. I really enjoyed this book and have already told so many people about it!
