||1 of 1 people found the following review helpful.| A 5 star book for building a 5 star brand!|By scott mautz|Whether you're an entrepreneur or in the executive suite, you will greatly benefit from "Star Brands", which has just moved to the front of the line as THE definitive guide for how to smartly and strategically build a brand. Rogoll's Star Brand model is super clear and is complemented with interesting stories, examples||"A refreshing framework to build brands in today's marketplace." Sarah Hofstetter, CEO, 360i| |" Can't decide between entering a top business school or learning on-the-job from a successful marketer? Do both
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented... [PDF.wk57] Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands Rating: 3.91 (442 Votes)
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You can specify the type of files you want, for your device.Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands | Carolina Rogoll. A good, fresh read, highly recommended.
