||1 of 1 people found the following review helpful.| Great Purchase|By DBL10|I gave this book 4 stars because I just started reading this book to assist with developing my research. I like that this book provides visual diagrams to help with comprehending quantitative methods with ease. I would recommend it to others.|0 of 0 people found the following review helpful.| Good book|By Rafat|About the Author|Helen Chen, BA, MBA, PhD, lectures at the Dublin Institute of Technology (Ireland) in international marketing and marketing modules. Her research interests include consumer behaviour, international marketing and foreign market entry modes.
APPROACHES TO QUANTITATIVE RESEARCH is designed for both undergraduate and postgraduate business students who are planning to undertake a research project or dissertation. Due to a lack of formal research training and experience, students can find completing research projects a daunting task. This, coupled with a fear of statistics, can culminate in quite an overwhelming experience for many students. Therefore, APPROACHES TO QUANTITATIVE RESEARCH takes a practical ap...
[PDF.hd22] Approaches to Quantitative Research: A Guide for Dissertation Students Rating: 4.97 (648 Votes)
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