||2 of 2 people found the following review helpful.| Essential Tool for In-house Design Leaders|By Adam B|As the leader of a design team in a CPG company, I found Design to Grow to be extremely inspiring. It has armed me with numerous examples from the experiences of one of the world’s most admired brands (Coca-Cola) on how they used design thinking to scale globally and yet remain agile. David brings to life many of the c||“What explains Coca-Cola’s worldwide market dominance? David Butler and Linda Tischler argue that it’s a result of attention to design details at every level of the organization, in every product line, in every country, by every employee. Wh
Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.
Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company&rsq...
[PDF.mu92] Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Rating: 3.95 (685 Votes)
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You can specify the type of files you want, for your gadget.Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) | David Butler, Linda Tischler. A good, fresh read, highly recommended.
