||4 of 4 people found the following review helpful.| Not much "greenovation" here, just practical ideas for material responsibility|By Dominique Falla|Brian Dougherty's book "Green Design" looks at ways to combine the environmental ideals of the 60s, with the realities of contemporary science and business.
He argues that Corporate Social Responsibility (CSR) strategies can be adopted by large businesses because design|About the Author|Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
· Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Unde... [PDF.ta95] Green Graphic Design Rating: 4.93 (494 Votes)
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You can specify the type of files you want, for your device.Green Graphic Design | Celery Design Collaborative, Brian Dougherty. A good, fresh read, highly recommended.