||0 of 0 people found the following review helpful.| full of facts and excellent figures that are so cogently laid out|By Jasmine L. Eleftherakis|For anyone interested in taking the real-time "pulse" of the situation facing corporations who must deal with emerging and frontier markets, this book is a must-read. The authors have produced a cutting-edge book, full of facts and excellent figures that are so cogently laid out, unlik|About the Author|Marcus Goncalves, EdD, is an international management consultant with more than 25 years of experience. He is the former CTO of Virtual Access Networks, which under his leadership was awarded the Best Enterprise Product at Comdex Fall 2001, lea
Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring cert...
[PDF.jo75] Leveraging Cultural Diversity in Emerging Markets Rating: 3.82 (740 Votes)
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