||9 of 9 people found the following review helpful.| Valuable Tool for Franchisor Business Planning|By Stephen C. Long|The U.S. Government quit collecting data on franchising in 1986. The franchise industry has, for the most part, done a poor job of collecting good data. Blair and Lafontaine collect the data, such as it is, which has been reliably produced on franchising since 1986 and reveal four prevalent myths in franchisin||"In The Economics of Franchising, Blair and Lafontaine have provided an exceptionally comprehensive and cogent treatment of franchise law and economics. They have made complex economic analysis accessible and at the same time have revealed the hidden complexi
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the p...
[PDF.fb54] The Economics of Franchising Rating: 3.91 (544 Votes)
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You easily download any file type for your gadget.The Economics of Franchising | Roger D. Blair, Francine Lafontaine. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
