||2 of 2 people found the following review helpful.| The concepts are good and the theories are sounds|By The Blaque Flag|The concepts are good and the theories are sound, but Scott really likes to hear himself talk. He could have said the same things in 1/3 less pages.
Update: 12/30/16
After finishing the book I'm going from 3 to 4 stars. I still think the ideas in this book are vital for any creative pers||"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." - Guy Kaw
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, ...
[PDF.ak14] The Myths of Innovation Rating: 4.89 (705 Votes)
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You can specify the type of files you want, for your gadget.The Myths of Innovation | Scott Berkun. A good, fresh read, highly recommended.
