|||"Best-Worst Scaling (BWS) has emerged as a novel and innovative method for eliciting preferences and understanding choice behavior. This book provides researchers and practitioners with a clear understanding of the origins, theory, and use of BWS and contains
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory a...
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You can specify the type of files you want, for your gadget.Best-Worst Scaling: Theory, Methods and Applications | Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
