(Download ebook) Smart Engagement: Why, What, Who and How (DōShorts)






 | #2905401 in eBooks |  2014-07-03 |  2014-07-03 | File Name: B00MVO27K4


||About the Author|John Aston has 20 years’ experience in strategy, and project design, management and communication, in countries including Ireland, UK, France, Austria, Slovakia, Romania, Bulgaria, Turkey, South Africa, Zimbabwe, Yemen and Canada. His are

Businesses that thrive in the 21st century will be those that are smart about 'engagement'. These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes. However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the w...


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